Our Services

Qualitative Research

They mainly seek to find the motivations, cognitive, affective and behavioral attitudes, emotional and rational aspects of the consumer, using the following techniques.

  • In-depth interviews: online or face-to-face following social distancing protocols, when it's required.
  • Focus groups: 4 to 12 participants keeping a minimum of 1.5 meters between each of them, when it's required.
  • Inmersion observation (ethnographic studies)

We have moderators with extensive experience and the highest technology, for recordings and videoconferences, adapted to the needs of each client, with the application of projective tests and behavioral models to analyze the consumer.

Quantitative Research

For Quantitative Research, we use different information collection techniques, such as:

  • Face to face interviews: At Homes, Location Centers, Offices, following all protocols for the protection of our interviewers and interviewees (use of gloves and masks when it's required by protocols). Using paper, tablets or smartphone. 
  • Online surveys: using segmented databases in order to reach the audience required in each study.
  • Telephone surveys:  using own database or provided by the client

Our extensive international experience puts us in an excellent position, offering high quality research, professionally and quickly. 

Store Audit

We offer national market information (14 cities) at the level of points of sale, such as supermarkets, grocery stores, pharmacies, liquor stores and lottery banks; on a bimonthly basis, obtaining by product category the following information: 

  • Market share
  • Numerical and weighted distribution
  • Supply and stock levels
  • Product rotation
  • Situation of competition and its movements
  • Retail prices 

Media Research

CDI (Compañía Dominicana de Investigaciones,Dominican Research Company) is the first company specialized in continuous measurement of media, mass consumption and services, since 1992 in the Dominican market.  We are committed to maintaining the quality of information, offering you the necessary tools for the best strategy, investment and analysis, in the right place and at the right time.

We know the importance of the information that our clients are looking for, to ensure its quality we established a process that guarantees quality control in each of the stages of an investigation:

  • Precise definition of objectives and universe.
  • Very strict qualitative/quantitative recruitment.
  • Elaboration of questionnaires and guides of quality topics thanks to our experience and an important base of own information.
  • Design of samples and selection of interview techniques that allow the highest precision at the lowest cost.
  • Supervised fieldwork.